Must-Have FAQs Every Website Needs to Answer
Everything you need to know about adding frequently asked questions to your website
There are many factors to consider when it comes to creating a killer online presence. One that often gets overlooked is the FAQ page.
Let me tell you, having an informative and well-organized FAQ page can make a huge difference for both you and your visitors.
When someone pops onto your website, they know what they’re looking for. They didn’t land there by accident (your well-thought out SEO had something to do with it 😉
These people have questions, and they want answers. They DON’T stick around if they don’t find what they’re looking for.
On average, 61% of online shoppers will go to another site if they don’t find what they’re looking for within 5 seconds. - Forbes
In other words, if someone vising your site doesn’t find what they’re looking for, they aren’t going to call you or book a call with you.
Here’s the truth we all know: Confused buyers don’t buy.
By creating a clear and concise FAQ page, you can save your visitors time and frustration, and also help build trust and credibility with your brand.
Plus, when you're not getting bombarded with the same questions over and over again, you'll have more time to focus on other aspects of your business (like, you know, *actually* running it).
Consider FAQs a general informational hub for your services. This is a chance for you to clarify anything that might not be completely obvious.
WHY DO I NEED FAQ’S ON MY WEBSITE?
OVERCOME OBJECTIONS: When doing market research, look for client objections. What is holding them back? What are their deciding factors? THIS is where you need to direct all your questions. Alleviate their concerns and fears.
PEOPLE ARE INPATIENT: We want to know all the things right now. Most people don’t want to pickup the phone or have to dig for something they dont know. If it’s not within finger tip reach, they’re movin’ on.
SEO: When you’re writing your questions and answers, use keywords or longtail phrases that your audience will be searching for on a web search. Can your FAQ page get found on Google? HECK YES!!!
ELEVATES YOUR AUTHORITY: Ya know the old ‘like, know and trust factor’? Well this builds the trust. Potential clients want to know that they are taken care of. They want to know that you’ve thought of EVERYTHING and that they’ll be in good hands with you. By setting the standard here and now with FAQ’s, you are taking the lead and sending the message “I’ve got ya”
KEEPS VISITORS ON YOUR SITE: There are some pages where you want only ONE Call to Action, but consider the FAQ page a party pad. If you have one page dedicated to FAQ’s, you can get creative
WHERE SHOULD I PUT FAQs ON MY WEBSITE?
Sprinkled into a services page near the bottom to offer more information that may not fit in somewhere else.
It’s own page - if you have a larger, well established company, or multiple products and offers, this could make sense for you. If you do this, group the questions into smaller chunks and consider using a search bar.
Part of product description if you have a shop (not all, you can use a few questions or link to the page it’s on)
Link in footer if you have a massive website
Combined with the About page
HOW MANY QUESTIONS SHOULD I HAVE ON MY FAQ PAGE?
There’s literally no limit. But no matter how long you’ve been in business, you can come up with at least 5-10. If you have a lot, I suggest keep the page simple and organized, and use a search function to make it as easy as possible for clients to find what they need.
GET IN YOUR CLIENTS HEAD
Get in the head of your ideal client and their buying habits. What are their concerns or fears? What are they asking in social media groups? What have you been asked before? What do you WANT them to know, that they don’t know to ask?
5 FREQUENTLY ASKED QUESTIONS YOU NEED TO INCLUDE (NO MATTER WHAT INDUSTRY YOU’RE IN)
Deliverable: When will I receive my order/services? How can I track it?
Guarantee: What’s your refund/return policy? What if I’m unhappy with my purchase or it isn’t what I expect? (If you offer a service or a course, then what’s your promise or guarantee?)
Need more information: What if I need more help or have questions / Troubleshooting
What is NOT included? (do they need any extra apps, subscriptions, need knowledge in certain areas, any upcharges or extras?)
What are your business hours / how quickly do you respond to messages?
Bonus questions:
What objections Answer your potential client’s/customer’s objections. Get in their head - what can you ask and answer that would alleviate fears or concerns about purchasing or investing?
What do you WANT them to know, that they don’t know to ask?
Pro tip
*INCLUDE AN “ASK ME ANYTHING” section. This could be in the form of a chatbot, or a small contact form. These will help provide more content for not just future FAQ’s, but potential offers, blog posts and opt in’s. This also works to build trust with your audience. Just make sure there’s someone to monitor these conversations or a way to store form answers!
*Don't forget to inject some personality and fun into your answers - after all, your FAQ page is an extension of your brand and your voice.
When you dive into creating an FAQ page that's as crystal-clear as the shores of Lanikai Beach, you're not just answering questions; you're building trust, winning credibility, and raising the bar for client experience. And hello, Google - our SEO is happy to meet you!
Get ready to rock those FAQs! 🚀
Want to get another set of eyeballs to help get in your customer’s head to write your FAQ’s?
Sometimes you’re in too deep to see the page clearly. I have a free self-audit checklist AND I also will do an audit FOR you - pick your poison below 👇🏼👇🏼👇🏼
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1 | Settings & Client processes
2 | Packages & Discounts
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🎥 Video tour
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Best for those who…. are pretty tech-savvy and need someone to grab them by the shoulders and point them in the right direction.
Investment : freeMegan is a digital organizer for home-based, creative business owners who want running a business to be easier.
She’s part of the first-ever cohort of Certified Dubsado Specialists and has maintained currency through rigorous yearly processes
When Megan isn’t working, she’s probably downing her 4th cup of coffee while rushing to get any of her 5 kids to practice on time, searching Pinterest for meal inspiration, or daydreaming about the next Disney trip.
Did you know Dubsado is free for your first the 3 clients?
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