ONE WEEK BRAND INTENSIVE
The foundation your business has been missing.
Build the strategy, messaging, and visual identity your business needs to grow—in one focused week.
When you're clear on your message, your audience, and what makes your business different, and how your business should look… everything else—from your website to your marketing—has a firm place to stand
TRUTH TIME:
Most people don't come to me for websites.
They come to me because they're stuck.
Maybe business has slowed down. Maybe it hasn't—but you're worried it will. You need more leads. Better leads. More consistent inquiries. You want to finally start marketing, or you've been marketing and can't tell what's working.
Sometimes, the problem is marketing. Maybe you really do need more traffic. Or a better funnel. Or a more consistent way to stay in front of people.
But other times, we're trying to market around a foundation that was never clear to begin with.
Your business has grown. Your offers have changed. You're better at what you do than you were three years ago—but your positioning, messaging, or brand never caught up. And sending more people to something unclear doesn't solve that problem. It just sends more people to it.
That’s why we start here 👇🏼 INTRODUCING:
Brand Week.
Five focused days to figure out who you're for, what makes you different, what you need to say, and how your business should show up visually.
HERE’S WHAT’S ALWAYS INCLUDED
Strategy
We uncover what your business stands for, so every decision after this becomes easier. I’ll help you root out what you want to be known for—and build everything else around that. Together, we’ll define:
The stake in the ground position your business can own—without competing on price.
The people you're uniquely equipped to serve (and the ones you're not).
What makes your business genuinely set apart from your competition.
The values that direct how you serve your clients.
A clear foundation for your offers, messaging, website, and future marketing.
Messaging
Before you can write a website, sales page, email sequence, or campaign, you need to know what you're trying to say.
Together, we'll define the core messaging those assets will be built from: how you describe what you do, who it's for, the problems you solve, what makes your approach different, and the voice your business uses to communicate it.
Core brand message
Audience + pain points
Differentiators
Value proposition
Brand voice
Key themes / talking points
Tagline or positioning language where appropriate
*This isn't full website or marketing copy—that's what Copy Week is for. This is the messaging foundation that makes writing all of it much easier.
Visual Identity
We'll create a visual identity that reflects the quality of your work and the future you're building. That includes everything from your logo system and color palette to typography, supporting graphics, and a comprehensive brand guide—all built on the strategy we've already uncovered.
Look established instead of "still figuring it out."
Build instant recognition across every platform.
A brand that feels unmistakably like you.
Design that reinforces the trust you've worked so hard to earn.
Show up with confidence because everything finally fits together.
Brand guidelines that keep every future decision simple.
CUSTOMER RESEARCH
BRAND GUIDE BOOK
ASSETS FOR CONTRACTORS
BRAND VOICE
COLOR PALETTE
LOGO SUITE
VISUAL DIRECTION
YOUR POSITIONING
HOOKS & TAGLINES
TYPOGRAPHY
Most branding projects start by asking what you want your business to look like.
Logos. Color palettes. Fonts. Visuals.
Brand Week starts by uncovering what your business stands for.
⚖️ What deep rooted values will you never compromise on?
⏰ What change are you trying to create for your clients?
🍦 How can you serve your clients in a way no one else can?
🛝 What experience do you want every client to have?
Without those answers, every business decision becomes harder than it needs to be.
And that's why we build your messaging and positioning foundation before we build out the rest of your brand. Those decisions shape everything that comes next:
✔️your website
✔️your marketing
✔️your offers
✔️your pricing
✔️your client experience
✔️your future growth
I help businesses discover what they stand for – and then create the visuals to match.
By the time Friday rolls around, you won’t just have a new brand, you’ll know how to use it...
Branding in a week? Oui.
Before Brand Week even begins, you'll have a bit of homework, and we'll have an in-depth a strategy session. I’ll know your business inside out and be fully prepped for uninterrupted week focused entirely on you.
Here’s what that week looks like:DAY 01
Research.
I dive into your competitors, your industry, and—most importantly—your clients. I'm looking for the gaps everyone else is missing. The language your audience already uses. The positioning no one else owns.
DAY 02
Message.
This is where your brand message comes together: your positioning, key talking points, differentiators, brand voice, and the language we'll use to communicate your value. This becomes the foundation for every website page, email, sales page, and campaign you write next.
DAY 03
Visuals.
I'll translate all of that strategy into a visual direction. Mood boards. Typography. Color palette. Creative direction. You'll receive 2-3 variations to decide between before moving onto Day 4.
Day 04
Design.
Now the brand comes to life. Your logo suite. Supporting graphics. Icons. Custom elements (when needed). All design options are refined based on your feedback.
Day 05
Brand Guide.
Everything gets pulled together into one place. A complete guide for how your business communicates and shows up moving forward. Print it out, share with contractors, and refer to it for everything.
ONE GOAL. THREE INTENSIVES.
The One -Week Method
Each intensive solves a different piece of the puzzle. Book the one you need—or combine them when your project needs more than one.
BRAND WEEK
Get clear before you get visible.
We define who you're for, what makes your business different, what you want to be known for, and the core message behind it—then create the visual identity to match.
Positioning • messaging foundation • visual identity
COPY WEEK
Turn your expertise into words people instantly connect with.
We take your established strategy and turn it into finished copy for the places your business needs it most—from your website and sales pages to emails, launches, and follow-up.
Website copy • sales copy • email copy • campaigns
WEBSITE WEEK
Bring everything together online.
With your brand and content ready, we design and build a custom website that makes your business clear, credible, and easy to act on.
Strategy-led design • Squarespace build • mobile optimization • launch
ONE WEEK. ONE FOCUS. CLEAR SCOPE.
Each intensive: $3,000
Each week has a defined focus and scope, so you only pay for the support your project actually needs. If your project spans more than one intensive, bundled pricing is available.
Payment plans available
How about a quick fit check?
Bc the truth is, not everyone needs Brand Week.
Here’s how to tell:
Yes, if…
✔️ You’ve built a solid business, but your brand hasn’t caught up with the quality of your work.
✔️ You’ve been in business for a while, but you’ve outgrown what you originally pieced together.
✔️ You’re tired of wondering whether you need a new website, better marketing, lower prices, ads—or something else entirely.
✔️ You’re not completely clear on who you’re for, what makes you different, or what you want your business to be known for.
✔️ You’re ready to build a foundation that makes every future marketing decision easier.
No, if…
❌ You're genuinely happy with how your brand communicates who you are and consistently attracts the right clients.
❌ You're looking for a quick logo/design without doing the deep work. Brand Week probably isn’t what you’re looking for.
❌ You're already attracting the right clients consistently and don't feel like your brand is holding you back.
❌ You know exactly who you are and what makes you different—you just need the words. That's exactly why I created Copy Week.
❌ Your brand and messaging are already solid, but your website no longer reflects them—or simply isn’t doing its job. Website Week might be a better fit.
Have questions? 🤔
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Perfect. Brand Week isn't about throwing everything away. We'll keep what's working, improve what isn't, and build around the pieces that still reflect your business well.
Sometimes that means a complete rebrand. Sometimes it means refining what you already have.
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You definitely don't need to have everything mapped out before we begin–most people don’t!
We'll absolutely talk about your current offers and any future direction during our strategy session, and I’ll help you create a foundation that gives you the clarity to make all those decisions (backed with research!) as your business grows.
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The answers to nearly everything comes from your clients/customers.
A solid brand foundation comes from understanding how your ideal clients think, what they're struggling with, and the words they already use to describe those problems.
That's why I spend an entire day researching your audience before I write a single headline or design a single logo.
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If everything was perfect, you wouldn’t need support. It’s hard to look at your business objectively when you’re close to it—that's completely normal. My job is to ask the right questions, dig into your customer research, and help root out what’s already there.
No one shows up with perfect answers. That’s the beauty of working together.
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You'll leave with a complete Brand Guide, messaging, visual identity, and the clarity to move forward with confidence. Whether you continue into Copy Week, Website Week, or decide to take what we've built and implement it yourself, you'll have everything you need to make future decisions faster and with far more confidence.
Here me out……someone landing on your website for the very first time…
and within seconds thinking:
"Yep. This is exactly who I've been looking for."
