I need help writing
my website.
NEVER STARE AT A BLINKING CURSOR AGAIN.
Copy Week turns what you do into clear messaging that sounds like you, communicates your value, and connects with the people you actually want to reach.
When you know exactly what you do—but can't find the words.
✅ You know your business.
✅ You know your work helps people.
✅ You know what you want people to know.
But the moment you open a blank document, everything suddenly feels harder than it should.
Before we write a single word, we answer questions like...
What are they typing into Google at 2 a.m.?
What have they already tried?
What are they secretly worried about?
What language do they naturally use?
What would make them think, "Finally, someone gets it."
You know your website needs new copy. You just have no idea what belongs on the page—or where to begin.
You don't want to sound pushy. But somewhere between being helpful and being confident, your message disappears.
People regularly tell you how much you've helped them. But when it's time to describe your own work, you’re stuck.
Every sentence feels like you're trying too hard. So you soften everything until your copy barely says anything at all.
It’s not you–finding the right words IS hard.
There’s an art to writing what you need to say AND what they need hear, no matter what kind of content it is.
That's why Copy Week existsINTRODUCING:
Copy Week.
One week. One focused copy project.
Instead of writing what you think people want to hear, we'll uncover what your customers actually need to hear, and spend one solid week writing the words that actually connect.
Depending on what your business needs right now, that project might be...
WEBSITE PAGES
So the right people stop will recognize themselves in your copy—and see you as the solution they’ve been looking for.
CLIENT EXPERIENCE
Never miss an inquiry again with this dialed in process that grows your list, answers questions before they're asked and automatically follows up
EMAIL MARKETING SYSTEM
Grow your audience, join the highest ROI in all of the marketing land, and stay connected with emails people actually wants to read.
LAUNCH CAMPAIGN
Builds anticipation, answers questions, speaks to hesitations and draws in the exact people your offer was made for - makes it an easy yes.
GROW YOUR LIST
With a lead magnet people actually want, and turn new subscribers into people who trust you before you ever make an offer.
Inside Copy Week
Whether we're writing a website, launch, email funnel, or client experience, every project follows the same five steps—and every step builds on the last.
DISCOVER
Before I write a single sentence, I want to understand what's actually happening inside your customer's head. What do the right people need to hear to say yes? What have they tried? What have they misunderstood? What are they ~actually~ tired of? What are they secretly worried about and where are they stuck?
You’ll get: Audience insights, buying objections, customer language, and the research that guides every decision we make next.
01
DEFINE
Once we understand your customers, we decide what your copy actually needs to say. We clarify the angle, sharpen your positioning, organize the message, and decide what deserves the spotlight.
You’ll get: clear messaging direction, stronger positioning, and a framework that keeps every page, email, and call-to-action working together.
02
WRITE
Now the project starts taking shape. Whether we're writing your website, a launch campaign, your email marketing, or your client experience, we stay focused on one major communication project from beginning to end.
You’ll get: Thoughtfully written copy that's structured, organized, and built around everything uncovered during the first half of the week
03
REFINE
Good copy isn't written once. It's questioned, reshaped, simplified, and strengthened until every sentence earns its place. This is where we refine headlines, smooth transitions, strengthen calls-to-action, remove unnecessary words, and make sure your copy sounds like you—not like a template.
You get: Clearer headlines, stronger flow, more confident calls-to-action, and copy that feels natural to read and easy to trust.
04
DELIVER
By the end of the week, your copy is organized, polished, and ready to use. Whether you're publishing it yourself or handing it off to a designer (hi 👋🏼), developer, or VA, everything is prepared for implementation.
You get: Launch-ready copy, organized files, and the confidence that comes from finally knowing exactly what to say.
05
The right words do more than fill up space on a page.
Most people decide if you’re a fit long before they ask to meet.
Words answer questions
Words help people see themselves
Words make marketing more efficentWords increase trust & loyalty
Words guide towards decisions
Words communicate value
Not every project needs a full week
SOME CAN BE KNOCKED OUT IN A DAY
If your project is one focused piece of copy rather than a larger project, a VIP Day may be the fit you need.
A VIP DAY COULD INCLUDE…
a single web page
offer messaging
lead magnet
headlines & hooks
a newsletter
your to-do list
BRAND WEEK IS THE FIRST STEP IN MY SIGNATURE PROCESS:
The One -Week Method
I’m not into complicated packages, nickel & dime deliverables, or surprise add-ons.
Whether you come to me with some pieces done, or want to enlist my help with any or all of it, this is the order I recommend.
BRAND WEEK
Get clear before you get visible.
We define who you're for, what makes you different, and how to talk about your business with confidence.
Before colors, logos, words or websites, we build the strategy every website, launch, sales page, ad campaign, or marketing decision will stand on.
COPY WEEK
Turn your expertise into words people instantly understand.
Now we translate that strategy into words that sound like you and make sense to your audience. Every page, email, launch, and call-to-action is to speak to right person, and guide them to working with you.
WEBSITE WEEK
Bring everything together online.
With your branding finished and your copy complete, it’s time to create a website that feels like you and makes it easy for the right people to understand what you do, trust your work, and take the next step.
ONE WEEK. ONE FOCUS. ONE PRICE
One week: $3000
Two weeks: $5800
All three weeks: $8500
Payment plans available
You might be wondering…
-
AI is a great tool, and I use it in my own business. But it doesn't know your customers.
It hasn't listened to your discovery calls, read your inquiry forms, or truly know your client’s struggles. It can't tell the difference between what sounds good and what actually resonates with the people you're trying to reach.
So, yes, you ~could~ use AI to write for you. Many people do. But you can do better than that.
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If you're only looking for a website, Website Week could be the better fit.
But building in the right order makes all the difference. The One-Week Method is built around a simple idea: clarity first, communication second, execution third.
Brand Week lays the foundation. Copy Week gives your business the words it needs. Website Week brings everything together online.
If you've already done the first two, you're ready to build. If not, we'll talk through where you are and recommend the best place to start.And before we write those words, we need a clear brand foundation to build from.
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Before your week begins, you'll complete a detailed questionnaire and we’ll have a 60-90 minute strategy call to go over the plan in depth.
Depending on the project, I may also ask for things like testimonials, existing copy, access to your analytics, or other materials.
Once your week begins, I’ll only need you to be on call in case any questions come up or I need quick feedback.
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Not at all.
Each service can be booked on its own, and many clients only need one or two.
The One-Week Method simply reflects the order I believe businesses grow best: clarity first (a strong brand foundation), communication second (getting the write words for each project), execution third (website design).
If you've already done some of that work—whether with another professional or on your own—I’ll meet you where you are.
If you're not sure where to begin, I'll help you figure out the best starting point.
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Absolutely I do. A non-refundable retainer secures your week on my calendar. From there, you can choose to pay the remaining balance in full or spread it over 3, 6, or 12 monthly payments.
I'll walk you through the options before you book, so you can choose what works best for your business.
HEAR ME OUT…
…someone landing on your website for the very first time…
and within seconds thinking:
"Yep. This is exactly who I've been looking for."

