I need help writing
my website.

NEVER STARE AT A BLINKING CURSOR AGAIN.

Copy Week turns your ideas into clear, copy that sounds like you, communicates your value, and connects with the people you actually want to reach.

book copy week

When you know exactly what you do—but can't find the words.

✔️ You know your business.
✔️ You know your work helps people.
✔️ You even know what needs to be written.

But the moment you open a blank document, everything suddenly feels harder than it should.

It’s not you–finding the right words IS hard.

There’s an art to writing what you need to say AND what they need hear, so they feel confident moving forward.

You know your website needs new copy. You just have no idea what belongs on the page—or where to begin.

People regularly tell you how much you've helped them. But when it's time to describe your own work, you can't seem to find the words.

You don't want to sound pushy. But somewhere between being helpful and being confident, your message disappears.

Every sentence feels like you're trying too hard. So you soften everything until your copy barely says anything at all.

Before we write a single word, we answer questions like...

  • What are they typing into Google at 2 a.m.?

  • What have they already tried?

  • What are they secretly worried about?

  • What language do they naturally use?

  • What would make them think, "Finally, someone gets it."

That's why Copy Week exists

INTRODUCING:

Copy Week.

One week. One focused copy project.

Instead of writing what you think people want to hear, we'll uncover what your customers actually need to hear, and spend one solid week writing the words that actually connect.

Depending on what your business needs most, that project might be...

A COMPLETE WEBSITE

So the right people stop wondering if you're the right fit—and start wondering how to work with you.

CLIENT EXPERIENCE

Never miss an inquiry again with this dialed in process that grows your list, answers questions before they're asked and automatically follows up

EMAIL MARKETING SYSTEM

Grow your audience, join the highest ROI in all of the marketing land, and stay connected with emails people actually wants to read.

LAUNCH CAMPAIGN

Builds anticipation, answers questions, speaks to hesitations and opens the doors with confidence.

GROW YOUR LIST

With a lead magnet that’s actually helpful, and turn new subscribers into people who trust you before you ever make an offer.

Not every project needs a full week

If your next step is one focused piece of copy rather than a complete copy project, a VIP Day may be the better fit.

A VIP DAY COULD INCLUDE…

  • an about page

  • offer messaging

  • a newsletter

  • lead magnet

  • headlines and CTA’s

  • a newsletter

  • brand voice refinement

  • anything else that can be done in a day

INTRODUCING:

Brand Week.

A one-week intensive that helps you build the foundation, messaging, and visual identity your business needs to grow with confidence.

Here’s all the pieces:

Strategy

We uncover what your business stands for, so every decision after this becomes easier. I’ll help you root out what you want to be known for—and build everything else around that. Together, we’ll define:

  • The stake in the ground position your business can own—without competing on price.

  • The people you're uniquely equipped to serve (and the ones you're not).

  • What makes your business genuinely set apart from your competition.

  • The values that direct how you serve your clients.

  • The direction every future offer, website, and marketing decision can build on.

Messaging

Say what your competitors can’t. The right words don't just explain what you do—they help the right people feel understood. Together, we'll create messaging that helps the right people recognize themselves in your business:

  • Help the right people immediately recognize that they're in the right place.

  • The problem you solve better than anyone else, or in a way that only you can deliver.

  • Why you're worth their precious time and/or hard earned dollars.

  • What makes your business different before price ever enters the conversation.

  • Speak directly to the 2am problems your future clients are typing in search engines

Visual Identity

We'll create a visual identity that reflects the quality of your work and the future you're building. That includes everything from your logo system and color palette to typography, supporting graphics, and a comprehensive brand guide—all built on the strategy we've already uncovered.

  • Look established instead of "still figuring it out."

  • Build instant recognition across every platform.

  • A brand that feels unmistakably like you.

  • Design that reinforces the trust you've worked so hard to earn.

  • Show up with confidence because everything finally fits together.

  • Brand guidelines that keep every future decision simple.

LET'S BUILD A BRAND

By the time Friday rolls around, you won’t just have a new brand, you’ll know how to use it...

CUSTOMER RESEARCH

BRAND GUIDE BOOK

ASSETS FOR CONTRACTORS

BRAND VOICE

COLOR PALETTE

LOGO SUITE

VISUAL DIRECTION

YOUR POSITIONING

HOOKS & TAGLINES

TYPOGRAPHY

Most branding projects start by asking what you want your business to look like.

Logos. Color palettes. Fonts. Visuals.

Brand Week starts by uncovering what your business stands for.

✔️ What deep rooted values will you never compromise on?
✔️ What change are you trying to create for your clients?
✔️ How can you serve your clients in a way no one else can?
✔️ What experience do you want every client to have?

Without those answers, every business decision becomes harder than it needs to be.

That's why we build your foundation before we build your brand. Those decisions shape everything that comes next:

✔️your website
✔️your marketing
✔️your offers
✔️your pricing
✔️your client experience
✔️your future growth

I help businesses discover what they stand for – and then create the visuals to match.

SCHEDULE A CHAT

Branding in a week?

Oui.

Before Brand Week even begins, you'll complete an in-depth questionnaire and we'll have an in depth for a strategy session. I’ll know your business inside out and be fully prepped for uninterrupted week focused entirely on you.

Here’s what that week looks like:

DAY 01
Research.

I dive into your competitors, your industry, and—most importantly—your clients. I'm looking for the gaps everyone else is missing. The language your audience already uses.

The positioning no one else owns

DAY 02
Message.

This is where your words come together. Your headlines. Your taglines. Your calls to action. Your voice.

Everything your future marketing will be built from.

DAY 03
Visuals.

I'll translate all of that strategy into a visual direction. Moodboards. Typography. Color palette. Creative direction.

You'll receive initial concepts and we'll refine them together.

Day 04
Design.

Now the brand comes to life. Your logo suite. Supporting graphics. Icons. Custom elements (when needed).

Everything is refined based on your feedback.

Day 05
Brand Guide.

Everything gets pulled together into one place. A complete guide for how your business communicates and shows up moving forward.

Print it out, share with contractors, and refer to it for everything.

START HERE

BRAND WEEK IS THE FIRST STEP IN MY SIGNATURE PROCESS:

The One -Week Method

I’m not into complicated packages, nickel & dime deliverables, or surprise add-ons.
Whether you come to me with some pieces done, or want to enlist my help with any or all of it, this is the order I recommend.

BRAND WEEK

We define your strategy, clarify your messaging, build your visual identity, and then every website, launch, sales page, ad campaign, or marketing decision after that has something solid to stand on.

COPY WEEK

Before you write a single word on your website, the hard decisions have already been made. We know who you're talking to, what makes you different, and why people should choose you, without lowering your price.

Now we can write copy that's specific, persuasive, and unmistakably yours.

WEBSITE WEEK

Once the first 2 steps are done, it’s time to give your business an online home.

Every page, every headline, every button, and every design decision is built around a strategy and messaging we've already nailed.

ONE WEEK. ONE FOCUS. ONE PRICE

One week: $3000
Two weeks: $5800
All three weeks: $8500

Payment plans available.

How about a quick fit check?

Bc the truth is, not everyone needs Brand Week.
Here’s how to tell:

Yes, if…

✔️ You’re a new business owner who wants to get started on the right foot, or…

✔️ You've been in business for a while, but you've outgrown what you originally pieced together.

✔️ You're tired of wondering whether you need a new website, better marketing, lower prices, to invest in ads, or something else entirely.

✔️ You're ready to invest in building something that will make every future decision easier.

No, if…

❌ You're genuinely happy with how your brand communicates who you are and consistently attracts the right clients.

❌ You're looking for a quick logo/design without doing the deep work.

❌ You're already attracting the right clients consistently and don't feel like your brand is holding you back.

❌ You know exactly who you are and what makes you different—you just can't put it into words. That's exactly why I created Copy Week.

Have questions? 🤔

  • Perfect. Brand Week isn't about throwing everything away. We'll keep what's working, improve what isn't, and build around the pieces that still reflect your business well.

    Sometimes that means a complete rebrand. Sometimes it means refining what you already have.

  • You definitely don't need to have everything mapped out before we begin–most people don’t!

    We'll absolutely talk about your current offers and any future direction during our strategy session, and I’ll help you create a foundation that gives you the clarity to make all those decisions (backed with research!) as your business grows.

  • The answers to nearly everything comes from your clients/customers.

    A solid brand foundation comes from understanding how your ideal clients think, what they're struggling with, and the words they already use to describe those problems.

    That's why I spend an entire day researching your audience before I write a single headline or design a single logo.

  • If everything was perfect, you wouldn’t need support. It’s hard to look at your business objectively when you’re close to it—that's completely normal. My job is to ask the right questions, dig into your customer research, and help root out what’s already there.

    No one shows up with perfect answers.  That’s the beauty of working together. 

  • You'll leave with a complete Brand Guide, messaging, visual identity, and the clarity to move forward with confidence. Whether you continue into Copy Week, Website Week, or decide to take what we've built and implement it yourself, you'll have everything you need to make future decisions faster and with far more confidence.

LET'S TACO BOUT IT

IMAGINE…

…someone landing on your website for the very first time…
and within seconds thinking:

"Yep. This is exactly who I've been looking for."

i gotchu. let's gooo