Full web design & copy for a Succulent Artist
CASE STUDY: FULL WEB DESIGN & COPY FOR A SUCCULENT DESIGNER
ABOUT: Tracee is a talented succulent artist and designer who has a passion for creating unique arrangements and designs using succulent plants. Her favorite place to find inspiration is the arid landscapes of Arizona, where she is captivated by the beauty and resilience of desert flora. In her spare time, Tracee loves experimenting with different plant combinations and studying the art of succulent propagation. She became a succulent artist because she believes in the therapeutic benefits of working with plants and enjoys bringing natural beauty into people's lives.
BEFORE: Tracee’s old website had a cluttered and disorganized layout, making it challenging for visitors to appreciate the intricacy and artistry of her succulent designs. Additionally, the lack of high-quality visuals and detailed descriptions failed to effectively showcase the uniqueness and craftsmanship of Tracee's work. Lastly, the website lacked an intuitive purchasing process, leading to a cumbersome user experience and reduced conversions.
AFTER: The redesigned layout features a clean and minimalist design that allows her succulent arrangements to take center stage, emphasizing their beauty and intricate details. Secondly, the incorporation of high-resolution images and engaging descriptions effectively conveys the artistry and craftsmanship behind each succulent design, captivating the attention of potential customers. Lastly, the streamlined purchasing process and user-friendly interface make it effortless for visitors to browse, select, and order Tracee's succulent creations, resulting in increased sales and customer satisfaction.
MY FAVE: This build successfully represents Tracee’s unique style & showcases her talent to a broader audience. The improved visuals, intuitive navigation, and enhanced purchasing experience contribute to a more engaging and enjoyable online journey for visitors, ultimately translating into business growth and customer loyalty.
