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The Brand Kit

$97.00

The DIY-Pro Brand Kit | A Professional Brand Style Guidebook for Creative Entrepreneurs

Finally — the same kind of professional brand guideline book agencies deliver (fonts, colors, voice, imagery, and usage rules) made accessible for DIYers who want to look legit without a $2K+ design package.

❌ This is not another free Canva moodboard.
❌ It’s also not an overbuilt branding course.
✅ This is the deliverable that will turn your business from blah to wow — and gives you the confidence to market like a pro.

Here’s the thing: professional branding is often expensive and out of reach when you’re just starting out. But that doesn’t mean you should be stuck looking DIY while you wait until you can afford it.

  • Your brand feels scattered — fonts chosen on a whim, colors you’re second-guessing, and a logo a friend threw together, and the images that don’t quite line up.

  • That messy, DIY look makes it harder to market confidently. Deep down, you know your brand doesn’t reflect how professional your work really is.

The Brand Kit changes that. It gives you a finished, print-ready Brand Style Guidebook you can print out as a reference for yourself or hand off to a VA/designer one day, so everything from your website to your social graphics finally looks polished and consistent.

This is the foundation agencies build for their clients — now accessible, affordable, and easy enough for DIYer’s to complete in a weekend.

The DIY-Pro Brand Kit | A Professional Brand Style Guidebook for Creative Entrepreneurs

Finally — the same kind of professional brand guideline book agencies deliver (fonts, colors, voice, imagery, and usage rules) made accessible for DIYers who want to look legit without a $2K+ design package.

❌ This is not another free Canva moodboard.
❌ It’s also not an overbuilt branding course.
✅ This is the deliverable that will turn your business from blah to wow — and gives you the confidence to market like a pro.

Here’s the thing: professional branding is often expensive and out of reach when you’re just starting out. But that doesn’t mean you should be stuck looking DIY while you wait until you can afford it.

  • Your brand feels scattered — fonts chosen on a whim, colors you’re second-guessing, and a logo a friend threw together, and the images that don’t quite line up.

  • That messy, DIY look makes it harder to market confidently. Deep down, you know your brand doesn’t reflect how professional your work really is.

The Brand Kit changes that. It gives you a finished, print-ready Brand Style Guidebook you can print out as a reference for yourself or hand off to a VA/designer one day, so everything from your website to your social graphics finally looks polished and consistent.

This is the foundation agencies build for their clients — now accessible, affordable, and easy enough for DIYer’s to complete in a weekend.

What’s Included (delivered instantly to your inbox)

✨ PART ONE | The Brand Kit

Work through a guided workbook that helps you define and organize the foundation of your brand.

Inside, we’ll walk through:

  • Clarify Your Brand → define your mission, values, dream client, and purpose.

  • Your Brand Personality → choose the words, values, and vibe that guide how your brand feels.

  • Inspiration + Audit → what you do and don’t want, let’s be clear

  • Fonts Guide + Curated Pairings → how to choose fonts for your business (yes, there’s a formula), explore pairings that work in both Squarespace + Canva, then choose your system.

  • Colors Guide + Pre-Made Palettes → learn how to find the right colors for your brand (yes, there is a strategy behind it, and it doesn’t need to be overwhelming), then grab one of the pre-vetted palettes or build your own.

  • Images Guide → best practices for consistent, fast-loading visuals and photo organization.

✨ PART TWO | The Brand Style Guidebook

Create your polished, professional brand guidelines — the same kind agencies deliver after $2K+ projects, but built for DIYers.

Your Style Guidebook includes:

  • Fonts → heading, body, script, and hierarchy rules.

  • Colors → HEX codes, usage ratios, and accessibility notes.

  • Imagery & Icon Styles → consistent rules for visuals and accents.

  • Brand Personality & Values → the words that define your vibe.

  • Voice Guide → “Say This / Not That” examples for consistent tone.

  • Social Media Standards → profile bio formulas, highlight covers, and channel consistency.

  • One-Page Consistency Checklist → a quick-reference sheet to keep everything aligned.

  • This is SO MUCH MORE than a mood board. This is a full brand guidelines book (the kind pros deliver). It walks you through discovering each element for your own brand, covers rules for fonts, colors, imagery, voice, and social —AND THEN gives you space to hold all of it. This is going to turn into a gorgeous document that defines your brand. You can even print it out!

  • Absolutely! If you’re a creative who is ready to level up your business without hiring a brand designer, this was made for you 🫶🏼

  • Great — your designer can use this guide as a starting point. Nothing goes to waste. (but you might shock yourself at what you can do)

  • No. Because this is a digital product, all sales are final. But if something isn’t working, you get stuck, or you’re unsure how to apply a section, just email hello@made-in-paradise.com and I’ll help you get unstuck.

  • Support covers things like access issues, file problems, or clarifying how to use the kit (fonts, colors, layouts, etc.). It does not include custom branding, logo creation, or done-for-you design work. My goal is for you to finish with a polished, usable Brand Style Guidebook you’re proud of — and I’ll help you get there.