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Most DIY brand resources miss the mark.
❌ You’re either duct-taping freebies, paying $500+ for an overbuilt course, or spending thousands on custom work...
The Brand Kit is the sweet -spot solution that no one else is offering.
→ Guided enough to give you clarity and direction.
→ Flexible enough to make it your own.
Packed with done-for-you palettes, fonts, logos, and examples—
...so you walk away with a professional-level Brand Style Guidebook you can use, print, and share—just like the big brands do.
→ Guided enough to give you clarity and direction.
→ Flexible enough to make it your own.
Packed with done-for-you palettes, fonts, logos, and examples—
...so you walk away with a professional-level Brand Style Guidebook you can use, print, and share—just like the big brands do.
→ Guided enough to give you clarity and direction.
→ Flexible enough to make it your own.
Packed with done-for-you palettes, fonts, logos, and examples—
...so you walk away with a professional-level Brand Style Guidebook you can use, print, and share—just like the big brands do.
What’s Included (delivered instantly to your inbox)
✨ PART ONE | The Brand Kit
First we’ll go through a guided workbook that helps you define and organize the foundation of your brand.
Clarify Your Brand → define your mission, values, dream client, and purpose.
Your Brand Personality → choose the words, values, and vibe that guide how your brand feels.
Inspiration + Audit → what you do and don’t want, let’s be clear
Fonts Guide + Curated Pairings → how to choose fonts for your business (yes, there’s a formula), explore pairings that work in both Squarespace + Canva, then choose your system.
Colors Guide + Pre-Made Palettes → learn how to find the right colors for your brand (yes, there is a strategy behind it, and it doesn’t need to be overwhelming), then grab one of the pre-vetted palettes or build your own.
Images Guide → best practices for consistent, fast-loading visuals and photo organization.
✨ PART TWO | The Brand Style Guidebook
Next, we’ll turn that ^^ into polished, professional brand guidelines — this will be your Brand Bible, your reference for every creative decision, and what you can
Fonts → heading, body, script, and hierarchy rules.
Colors → HEX codes, usage ratios, and accessibility notes.
Imagery & Icon Styles → consistent rules for visuals and accents.
Brand Personality & Values → the words that define your vibe.
Voice Guide → “Say This / Not That” examples for consistent tone.
Social Media Standards → profile bio formulas, highlight covers, and channel consistency.
One-Page Consistency Checklist → a quick-reference sheet to keep everything aligned.
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This is SO MUCH MORE than a mood board. This is a full brand guidelines book (the kind pros deliver). It walks you through discovering each element for your own brand, covers rules for fonts, colors, imagery, voice, and social —AND THEN gives you space to hold all of it. This is going to turn into a gorgeous document that defines your brand. You can even print it out!
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Absolutely! If you’re a creative who is ready to level up your business without hiring a brand designer, this was made for you 🫶🏼
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Great — your designer can use this guide as a starting point. Nothing goes to waste. (but you might shock yourself at what you can do)
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No. Because this is a digital product, all sales are final. But if something isn’t working, you get stuck, or you’re unsure how to apply a section, just email hello@made-in-paradise.com and I’ll help you get unstuck.
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Support covers things like access issues, file problems, or clarifying how to use the kit (fonts, colors, layouts, etc.). It does not include custom branding, logo creation, or done-for-you design work. My goal is for you to finish with a polished, usable Brand Style Guidebook you’re proud of — and I’ll help you get there.